随着社交媒体的蓬勃发展，小红书已成为众多房产公司和房地产中介展示品牌形象、推广房源信息的重要平台。为了进一步提升在小红书上的专业度和影响力，房产公司或房地产中介可以选择进行专业号认证并开通聚光灯服务。本文将详细介绍这一过程及相关事项，如有需求，请联系我们获取专业协助。

一、小红书房产公司或房地产中介专业号认证

专业号认证是小红书为房产公司或房地产中介提供的一项官方认证服务。通过认证后，您的账号将获得专属标识，这将大大提升您在平台上的权威性和可信度。认证流程一般包括以下几个步骤：

1、准备资料：您需要准备相关的企业资质证明，如营业执照、税务登记证等，以及公司或中介的详细介绍和业务范围说明。

2、提交申请：在小红书平台上提交专业号认证申请，并上传准备好的资料。

3、审核资料：小红书将对您提交的资料进行审核，确保您的企业资质和业务范围符合平台要求。

4、审核通过：一旦审核通过，您的账号将获得专业号标识，并享受平台提供的更多专业功能和服务。

二、开通聚光灯服务

聚光灯是小红书为专业号提供的一种付费推广服务，可以帮助您的内容获得更多曝光和关注。开通聚光灯服务后，您可以根据自己的需求选择推广内容和推广方式，提高品牌知名度和房源信息的传播效果。以下是开通聚光灯服务的一般流程：

1、登录小红书平台：使用您的专业号账号登录小红书平台。

2、进入聚光灯服务页面：在平台内找到聚光灯服务入口，并点击进入。

3、选择推广内容和方式：根据您的需求选择合适的推广内容和方式，如推广房源信息、品牌活动等。

4、设定预算和投放时间：根据您的预算和推广计划设定投放时间和预算。

5、提交审核并支付费用：提交推广计划并支付相应的费用后，您的内容将开始投放并获得更多曝光。

三、联系我们获取专业协助

如果您在小红书房产公司或房地产中介专业号认证及开通聚光灯服务过程中遇到任何问题或需要专业协助，请随时联系我们。我们将为您提供详细的指导和支持，确保您能够顺利完成认证和开通服务的过程，并在小红书平台上取得更好的推广效果。

请注意，以上内容仅供参考，具体流程和要求可能因平台政策变化而有所调整。如有任何疑问或需要了解更多信息，请随时与我们联系。

With the booming development of social media, Xiaohongshu has become an important platform for many real estate companies and intermediaries to showcase brand image and promote housing information. In order to further enhance their professionalism and influence on Xiaohongshu, real estate companies or real estate agents can choose to obtain professional number authentication and activate spotlight services. This article will provide a detailed introduction to this process and related matters. If you have any needs, please contact us for professional assistance.

1、 Xiaohongshu Real Estate Company or Real Estate Intermediary Professional Number Certification

Professional certification is an official certification service provided by Xiaohongshu for real estate companies or real estate agents. After authentication, your account will receive an exclusive identifier, which will greatly enhance your authority and credibility on the platform. The authentication process generally includes the following steps:

1. Preparation materials: You need to prepare relevant enterprise qualification certificates, such as business licenses, tax registration certificates, as well as detailed introductions and business scope explanations of the company or intermediary.

2. Submit application: Submit the professional number authentication application on the Xiaohongshu platform and upload the prepared materials.

3. Review materials: Xiaohongshu will review the materials you submit to ensure that your company's qualifications and business scope meet the platform requirements.

4. Approved: Once approved, your account will receive a professional identification number and enjoy more professional features and services provided by the platform.

2、 Activate spotlight service

Spotlight is a paid promotion service provided by Xiaohongshu for professional accounts, which can help your content gain more exposure and attention. After activating the spotlight service, you can choose promotion content and methods according to your own needs, improve brand awareness and the dissemination effect of housing information. The following is the general process for activating spotlight services:

1. Log in to the Xiaohongshu platform: Use your professional account to log in to the Xiaohongshu platform.

2. Enter the spotlight service page: Find the spotlight service entrance on the platform and click to enter.

3. Choose promotional content and methods: Choose appropriate promotional content and methods according to your needs, such as promoting housing information, brand activities, etc.

4. Set budget and launch time: Set launch time and budget based on your budget and promotion plan.

5. Submit for review and pay fees: After submitting the promotion plan and paying the corresponding fees, your content will start to be launched and gain more exposure.

3、 Contact us for professional assistance

If you encounter any problems or need professional assistance during the process of verifying and activating spotlight services with Xiaohongshu Real Estate Company or real estate agents, please feel free to contact us at any time. We will provide you with detailed guidance and support to ensure that you can successfully complete the certification and service activation process, and achieve better promotion results on the Xiaohongshu platform.

Please note that the above content is for reference only, and the specific process and requirements may be adjusted due to changes in platform policies. If you have any questions or need more information, please feel free to contact us at any time.