随着微信视频号加速拓展海外市场，针对新西兰用户的直播政策也迎来多项调整。“热链传媒”梳理最新规则，助你避开雷区、抓住红利！

一、‌政策变化一：粉丝门槛动态化‌

此前“1万粉丝”的硬性要求已改为弹性机制。若账号内容垂直度高（如专注新西兰房产或教育），且近一个月视频平均播放量超2万，粉丝数门槛可降至8000。此外，企业账号凭NZBN（新西兰商业编号）可直接申请“企业直播权限”，无需粉丝数限制。

二、‌政策变化二：内容合规强化‌

新西兰用户需特别注意两项新增规定：

1.‌隐私保护‌：直播中不得出现未经许可的他人面孔或私人场所（如住宅内部），否则可能因违反《新西兰隐私法》被封禁；

2.‌版权限制‌：背景音乐需使用微信曲库或已获版权方授权的音乐，推荐嵌入新西兰本土音乐人的原创作品以提升本地化特色。

三、‌政策变化三：流量扶持计划‌

为鼓励优质内容，微信推出“新西兰创作者激励计划”：

1.符合条件的新账号首月直播可获得额外流量曝光（如首页推荐位）；

2.每月发布至少8条原创视频且直播时长超10小时的账号，可申请“金牌创作者”认证，享受专属客服与优先审核权益。

With the accelerated expansion of WeChat video accounts into overseas markets, the live streaming policy for New Zealand users has also undergone multiple adjustments. Hotchain Media has sorted out the latest rules to help you avoid pitfalls and seize dividends!

1、 Policy Change 1: Dynamic Fan Threshold

The previous mandatory requirement of "10000 followers" has been changed to a flexible mechanism. If the verticality of the account content is high (such as focusing on New Zealand real estate or education), and the average video views in the past month exceed 20000, the fan threshold can be lowered to 8000. In addition, corporate accounts with NZBN (New Zealand Business Number) can directly apply for "corporate live streaming permissions" without the need for fan count restrictions.

2、 Policy Change 2: Strengthening Content Compliance

New Zealand users need to pay special attention to two new regulations:

1. Privacy protection: Unauthorized faces of others or private places (such as inside residential areas) are not allowed during live broadcasts, otherwise they may be banned for violating the New Zealand Privacy Act;

2. Copyright restrictions: Background music must use WeChat music library or music authorized by the copyright owner. It is recommended to embed original works by local musicians in New Zealand to enhance localization features.

3、 Policy Change 3: Traffic Support Plan

To encourage high-quality content, WeChat launches the "New Zealand Creator Incentive Program":

1. New accounts that meet the criteria can receive additional traffic exposure (such as recommended positions on the homepage) during their first month of live streaming;

2. Accounts that publish at least 8 original videos per month and have a live streaming time exceeding 10 hours can apply for the "Gold Creator" certification and enjoy exclusive customer service and priority review benefits.