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    视频号直播违规内容大揭秘:扣分项与处罚措施全解析

    发布时间:2024-07-08     发布作者:海外直播网    阅读:次浏览

    在视频号直播日益火热的今天,为了维护平台的秩序和用户的体验,平台对于直播内容的监管也日益严格。本文将详细梳理视频号直播中常见的违规内容及相应的扣分项和处罚措施,帮助广大主播们规避风险,打造优质的直播内容。

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    一、违规内容及扣分项

    1、演戏炒作与博流量:利用演戏、炒作或其他平台不倡导的方式吸引流量,此类行为已被警告,账号将受到轻度限流7天的处罚。

    2、低俗不雅行为:包括凸显身材、衣衫不整、肩带滑落等易引发观众遐想的低俗行为,同样会收到警告。

    3、售卖违规商品:直播中售卖具有医疗功效的商品,将被直接掐断直播,并导致账号重度限流7天。

    4、未成年人出镜:无论是直接出境还是通过连麦等形式在画面中呈现,都会导致直播被掐断。

    5、封建迷信内容:传播封建迷信思想,将收到平台的警告。

    6、不雅直播姿态:如躺、趴等不雅姿势,会被限流,账号可能面临重度限流3天的处罚。

    7、非合规境外开播:采用非合规方式在境外开播,直播将被掐断,账号轻度限流3天。

    8、疑似诈骗行为:直播中涉嫌诈骗活动,直播将被立即掐断。

    9、传播不良风气与价值观:传播与社会公序良俗相悖的内容,会收到平台的警告。

    10、辱骂、诽谤他人:直播中的不当言论,包括辱骂和诽谤,将受到警告。

    此外,还有喝酒、违反法律法规、裸露内衣裤、色情低俗、诱导用户引流、利用学生名义博眼球、非运动健身场景穿着紧身瑜伽裤、未使用普通话、蹭热度、敏感话题、购物类直播未开启橱窗、侵犯他人权益、下装过短凸显腿部以及内容不雅等一系列违规行为,都将受到不同程度的警告、限流或掐断直播的处罚。

    二、总结与建议

    视频号作为重要的直播平台,对于直播内容的监管至关重要。主播们应严格遵守平台规定,避免涉及违规内容,以免遭受处罚。同时,平台也应持续加强监管力度,为用户创造一个健康、积极的直播环境。

    对于主播而言,要想在视频号上获得长久的发展,除了遵守规定外,还应注重直播内容的创新和质量的提升。通过提供有价值、有趣味、有教育意义的内容,吸引更多观众的关注和喜爱,从而实现个人价值的最大化。

    总之,只有主播和平台共同努力,才能打造一个健康、有序、充满活力的视频号直播生态。

     

    In today's increasingly popular live streaming on video accounts, in order to maintain platform order and user experience, the platform's supervision of live streaming content is also becoming increasingly strict. This article will provide a detailed overview of common violations in video account live streaming, as well as corresponding deduction points and punishment measures, to help broadcasters avoid risks and create high-quality live streaming content.

    1、 Violation content and deduction items

    1. Acting hype and traffic promotion: Using acting, hype, or other platforms that do not advocate to attract traffic has been warned, and the account will be subject to a mild 7-day traffic restriction penalty.

    2. Vulgar and indecent behavior: including highlighting one's figure, disheveled clothing, slipping shoulder straps, and other vulgar behaviors that can easily trigger audience imagination, will also receive warnings.

    3. Selling illegal products: Selling products with medical effects during live streaming will result in direct interruption of the live stream and severe account traffic restrictions for 7 days.

    4. Minors appearing on screen: Whether directly exiting the country or presenting them on screen through means such as connecting to a microphone, it can cause the live broadcast to be cut off.

    5. Feudal superstition content: Spreading feudal superstition ideas will receive warnings from the platform.

    6. Unscrupulous live streaming posture: indecent postures such as lying or lying down may result in traffic restrictions, and the account may face a severe 3-day penalty for traffic restrictions.

    7. Non compliant overseas broadcasting: If non compliant methods are used to broadcast overseas, the live broadcast will be cut off, and the account will be slightly restricted for 3 days.

    8. Suspected fraudulent behavior: The live broadcast is suspected of fraudulent activities and will be immediately cut off.

    9. Spreading negative culture and values: Spreading content that contradicts social order and good customs will receive warnings from the platform.

    10. Abuse and defamation of others: Improper remarks during live streaming, including insults and defamation, will receive a warning.

    In addition, there are also a series of violations such as drinking alcohol, violating laws and regulations, exposing underwear, pornography and vulgarity, inducing user traffic, using the name of students to attract attention, wearing tight yoga pants in non sports and fitness scenes, not using Mandarin, engaging in hot topics, sensitive topics, not opening shopping live broadcasts, infringing on the rights of others, wearing short bottoms to highlight legs, and indecent content, all of which will be punished to varying degrees with warnings, flow restrictions, or cutting off live broadcasts.

    2、 Summary and suggestions

    As an important live streaming platform, video accounts are crucial for regulating live content. Anchors should strictly abide by platform regulations and avoid engaging in illegal content to avoid punishment. At the same time, the platform should continue to strengthen regulatory efforts and create a healthy and positive live streaming environment for users.

    For broadcasters, in order to achieve long-term development on video accounts, in addition to complying with regulations, they should also pay attention to the innovation of live content and the improvement of quality. By providing valuable, interesting, and educational content, we can attract more audience attention and love, thereby achieving maximum personal value.

    In short, only with the joint efforts of anchors and platforms can we create a healthy, orderly, and vibrant video account live streaming ecosystem.

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